Weight loss – a Healthy Approach

Weight loss can be achieved by balancing a healthy level of physical activity with eating a nutritious diet. Crash diets, fad diets and ‘yoyo’ dieting do not help you lose weight. They can also cause stress and increase the likelihood of binge eating.


Eating a balanced, nutritious diet and being physically active is the best way to stay healthy and help reduce your risk of disease.To maintain a stable weight, your energy (kilojoules) intake needs to equal the energy you use. If you use more energy than you consume, you will lose weight. On the other hand, if you eat more than you use, you will gain weight.


The sensible answer to losing excess body fat is to make small healthy changes to your eating and exercise habits. These changes should be things that you can maintain as part of your lifestyle – that way you will lose weight and keep it off.

Don’t skip meals

Skipping meals is not recommended. In fact, if you skip meals you may find you eat more when you do eat and this may lead to a larger stomach capacity. Studies show that stomach capacity can increase if large individual meals are eaten. This can then increase the amount of food you need at each meal before you feel ‘full’. This is not a reason to starve yourself if you’re trying to lose weight.

‘Yoyo’ diets will slow your metabolism

Many people who need to lose weight try crash dieting, which is a short-term solution that will increase your body fat levels in the long term. Continual cycles of dieting, weight loss and weight gain are called ‘yoyo’ dieting. Yoyo dieting does not help you to maintain a healthy body weight. Your body responds to these periods of semi-starvation by lowering its metabolic rate.
When you lose weight, you lose fat and muscle. Muscle burns calories but fat doesn’t. So, when you then stop dieting and eat normally again, your body will burn even fewer calories than before because the relative amount of muscle in your body has decreased and your metabolic rate is slower.
This kind of eating pattern can also affect your general health – just one cycle of weight loss and weight gain can contribute to an increased risk of coronary heart disease, regardless of body fat levels. That’s why it’s important to maintain the weight loss.

Think about when and why you overeat

Some of the factors that can lead to weight gain include:

  • Night eating
  • Social eating
  • Habitual eating.

If you can avoid unplanned or habitual eating, and keep to regular meals and snacks, this will help you to lose weight. You could also try to eat less food at each meal and increase the number of high-fiber, high-carbohydrate, low-saturated-fat meals and snacks you eat throughout the day.
You should try to find healthy ways to cope with stress or emotional upsets.

A healthier approach to food

You can lose body fat by making a few easy changes to your eating habits. It will help you lose body fat if you:


  • Avoid yoyo diets.
  • Eat a wide variety of food from all food groups. Check that you eat from the following food groups every day – wholegrain bread and cereals, vegetables, fruit, milk and dairy, and meat, fish or legumes and where possible choose low-fat varieties.
  • Reduce your intake of foods that are high in fat, sugar and salt. Make soft drinks, lollies and snack foods an occasional ‘extra’. Most adults should eat no more than one or two ‘treats’ a day. If you are overweight or inactive you may need to limit treats to less than one a day.
  • Try to balance an ‘extra’ food with extra exercise. The more energy you burn, the more treats you can afford to have. Remember, you should only add extra foods after you have covered your nutrient needs with choices from the healthier food groups.
  • Cut down on saturated fats and alcohol.
  • Try to eat more fresh foods and less processed foods.
  • Avoid using food for comfort, such as when you are upset, angry or stressed. Explore other healthy ways to cope with these feelings.

The Australian Guide to Healthy Eating includes information about how much and what types of food you need to eat to maintain a healthy weight.

Exercise is important to weight loss

Exercise prevents muscle loss. So it is important to exercise when you are losing weight. Exercise will protect your muscles and keep your metabolic rate ticking over at a healthy level. The number of people who are overweight and obese is increasing every year. This is because we have become more sedentary (inactive). For most of us, physical activity is no longer a natural part of our lifestyle so it must be structured into our daily schedule.

Get moving – it will give you energy

Some people feel too busy or too tired to exercise regularly, but exercise will actually increase your energy levels and help you to feel less tired. Exercise does not have to be overly strenuous to do any good. Even moderate amounts of physical activity of about 30 minutes a day can speed up the metabolic rate and aid weight loss.

The amount of energy you ‘burn up’ depends on your age, your gender and your activity level. Young people burn more energy than older people. Men burn more energy than women. More physically active people burn more energy than your average couch potato!

A healthier approach to exercise

The best approach to increasing the level of physical activity in your life is to take it slowly. You can increase your activity levels by simply increasing movement throughout the day. The human body is designed for movement and any physical activity brings benefits. Moderate intensity exercise – walking, gardening, cycling, and even mowing the lawn – has been shown to help reduce body fat.

Other suggestions for a more active lifestyle include:


  • Play a sport that you enjoy.
  • Walk instead of taking the car on short trips.
  • Get off the train, bus or tram one stop early and walk the rest of the way.
  • Play more outdoor games with your children.
  • Walk the dog.
  • Take stairs instead of lifts.
  • Choose exercise activities you think are fun, rather than those you think are ‘good’ for you.

Type of help available

 If you have been a chronic crash dieter for a number of years, you might need professional help to reintroduce you to a healthy way of eating. If you are overweight, over 40 years of age or haven’t exercised regularly for a long time, check with your doctor before you start any exercise campaign. For inspiration on healthier cooking, have a look at the recipes section of the Better Health Channel.

Where to get help

  • Your doctor
  • Dietitians Association of in your country.
  • Recipes on the Health Recovery website.


Things to remember

  • Yoyo dieting makes you gain more weight in the long run because it lowers your metabolism.
  • Obesity rates are on the rise because the Australian lifestyle is becoming increasingly inactive.

Any type of regular physical activity, no matter how moderate, can help you to lose body fat

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Save Water, Save Life.

Our lives depend to a great extent on water, the spring of life. But with the indiscriminate use of water the world over, it looks like water will be pretty hard to come by in the future. Mankind is likely to face severe water shortage in the next few decades unless remedial action is taken immediately.

Are you anxious to make a difference to save our natural resources? We can also contribute as individuals to efforts being made by following some dos and don′ts.

Some Tips to Save Water are given below.

  • Economize; don′t use more water than is necessary.
  • Ensure that all water outlets are closed properly after use.
  • Avoid running water when shaving, brushing teeth and    washing. Use mugs.
  • Leaks in your home′s plumbing must be promptly attended to      by sealing them. Get a plumber if necessary.
  • Use taps fitted with aerators.
  • Use a water-efficient washing machine.
  • Avoid leaving water running when washing clothes,vessels, etc. Use buckets or basins if possible.
  • Take showers, not long self-indulgent baths.
  • Install small showerheads. You′ll still get sufficient water for a    good shower.
  • Wherever possible, recycle used water to water your garden      or indoor plants.
  • If you′re blessed with a garden, opt for drip irrigation to water    your plants and revolving, mobile sprinklers for your lawn.
  • Don′t throw away left over drinking water in bottles. Water    some plants with it.
  • If your toilets are fitted with old large capacity flush tank    cisterns, place a plastic bottle filled with water inside. This will    reduce the quantity of water used to flush the toilet.
  • If you′re installing a new cistern, opt for the double flush one.    This offers two options of low and high quantities of water    needed to flush, depending on the need.
  • If you′re installing new toilets, install composting toilets and     dry urinals.
  • Implement rainwater-harvesting techniques.
  • Support and/or participate in public private partnership    endeavors in water conservation projects.
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Principles of Life

  • Winning isn’t everything. But wanting to win is
  • You would achieve more, if you don’t mind who gets the credit
  • When everything else is lost, the future still remains
  • Don’t fight too much. Or the enemy would know your art of war
  • The only job you start at the top is when you dig a grave
  • If you don’t stand for something, you’ll fall for everything
  • If you do little things well, you’ll do big ones even better
  • Only thing that comes to you without effort is old age
  • You won’t get a second chance to make the first impression
  • Only those who do nothing do not make mistakes
  • Never take a problem to your boss unless you have a solution
  • If you are not failing you’re not taking enough risks
  • Don’t try to get rid of bad temper by losing it
  • If at first you don’t succeed, skydiving is not for you
  • Those who don’t make mistakes usually don’t make anything
  • There are two kinds of failures. Those who think and never do and those who do and never think
  • Pick battles big enough to matter, small enough to win
  • All progress has resulted from unpopular decisions
  • Change your thoughts and you change your world
  • Understanding proves intelligence, not the speed of the learning
  • There are two kinds of fools in this world. Those who give advise and those who don’t take it
  • The best way to kill an idea is to take it to a meeting
  • Management is doing things right. Leadership is doing the right things
  • Friendship founded on business is always better than business founded on friendship
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The Importance of Manners

Manners are something used every day to make a good impression on others and to feel good about oneself. No matter where you are – at home, work, or with friends – practicing good manners is important.

Good manners are more than opening doors and writing thank you notes. While opening doors for others and writing notes is nice, true courtesy goes deeper. Being polite and courteous means considering how others are feeling.

If you practice good manners, you are showing those around you that you are considerate of their feelings and respectful. You are also setting standards for others’ behavior and encouraging them to treat you with similar respect.

Every culture and individual may have different rules or feelings about what is polite or is not polite. The goal of this course is to review some of the more basic and common rules of polite behavior in our society.

These rules may differ from person to person or based on situation, but there is one rule of good manners (and life, in general) that is always easy to follow – do unto others as you would have them do unto you.

Table Manners

Whether you’re eating at a fancy restaurant, in the cafeteria, or at home with friends and families, good table manners make for a more pleasant meal. While you may not need to worry about confusing your salad fork with your desert fork when dining with friends, some basic table manners should never be forgotten. Here are some easy-to-follow Do’s and Don’ts:

Table Manner DO’S

  • Sit properly (and straight) in your chair
  • Talk about pleasant things
  • Place your napkin on your lap
  • Wait until everyone is seated before starting to eat
  • Watch others, or ask, if you’re not sure how to eat something
  • Ask someone to pass the food, rather than reach across the table
  • Chew with your mouth closed
  • Don’t talk with your mouth full
  • Use a knife and fork to cut your meat
  • Say “excuse me” or “I’m sorry” if you burp
  • Say “no thank you” if you don’t want a certain dish or are full
  • Say “may I please be excused” before leaving the table

Table Manner DON’TS

  • Don’t talk about gross things
  • Don’t ask for seconds before others have had firsts
  • Don’t take more than your fair share
  • Don’t overload your fork or plate
  • Don’t gobble your food
  • Don’t chew with your mouth open
  • Don’t talk with your mouth full
  • Don’t play at the table
  • Don’t hum or sing at the table
  • Don’t tip your chair or lean on the table
  • Don’t eat with or lick your fingers
  • Don’t push your plate away when you’re finished

Telephone Manners

Good phone manners are important both at work and at home. When you are on the phone with someone, your only interaction is verbal, so saying the right things is important to make the right impression.

If you are answering the phone at a job, your employer may have a specific way they would like you to answer the phone. If they haven’t told you, take the initiative and ask – it will show that you care about your performance and how your company is perceived.

If your company doesn’t have any standards for telephone procedures, follow the same standards that you would if you were answering the phone at home or at a friend’s. Speak clearly, be polite, and offer to take a message or help out if you are answering the phone for someone else.

Here are some common practices that will make you sound polite, whether talking on the phone to a friend, customer, potential employer, or complete stranger.

Answering the Phone

Some people like to let people know who they’ve reached as soon as they pick up the phone. Companies and some individuals may answer the phone “You’ve reached the John Smith Corporation” or “Hello, this is John Smith.” When in doubt, a simple “Hello” or “Hello, this is John” will do. Unless someone (such as an employer) asks you to answer the phone in a particular way, choose a style that’s comfortable for you and polite to others. Just avoid answering the phone in a way that may make the person on the other end feel uncomfortable or put on the spot (such as, “What?” or “Who is this?”)

Taking Messages

If you answer someone else’s phone or answer for someone who is not around, you should always offer to take a message. Again, this can be as simple as saying “I’m sorry, John’s stepped out. May I take a message?” or “I’m sorry, he’s busy at the moment. May I take your name and number and have him call you back?”

If the person who is calling asks you to help out instead and you don’t feel comfortable or don’t know the answer to their questions, it is always polite to say, “I’m sorry I don’t know but I’d be happy to pass the message on to John.” Just remember to pass the message on! If someone leaves a message, be sure to write down their name, phone number, time they called and the message – then be sure to give the message to the person they were calling.

Taking messages does no good if the person they are for never sees them. Set up a system for delivering phone messages. If it’s at home, you might decide to put a notepad by the phone and write messages there, or put them on the refrigerator. If it’s at work, you may set up a ‘message box’ or agree to leave messages in a certain place (on the bulletin board, in someone’s inbox, etc.)

Interrupting Others

Wait until someone has finished their phone conversation before talking to them. If it’s urgent and you need to use the phone or talk to someone who is on the phone, don’t pick up the line and start talking. Instead, say “Excuse me, may I talk to you for a second?” or “I’m sorry, but I need to make an urgent call, do you mind if I use the phone?”

The Phone is Your Tool

There are times when the phone calls (or the people on the line) can be too demanding. Being polite doesn’t mean you have to sacrifice your own time or drop whatever you are doing. If you are at a job or answering someone else’s phone, it is your responsibility to be as polite and helpful as possible, including taking messages. (You shouldn’t be answering someone else’s phone if you aren’t going to take the time to help out.) However, if someone calls you at home or catches you in the middle of something urgent, it is fine to offer to call them back. You can say, for example, “I’m sorry, but we were just about to sit down to dinner, can I call you back after we finish?” or “I’m sorry, but I was just about to run out the door, can I call you when I get back?”

Nowadays, many companies call people at home to try to sell them services; it’s fine to tell these people that you aren’t interested (it’s even fine to ask them not to call you at home anymore!), as long as you do it nicely. Again, a simple “I’m sorry, but I’m not interested” or “I’m sorry but I don’t make decisions over the phone; please don’t call again” can put an end to some of these calls.

Professional Manners

Having good manners will serve you well, not just around friends and families, but also in a work environment. Many of the things you do to be polite in casual settings are just as polite in work situations, for example, using your telephone manners, saying “please” and “excuse me”, shaking hands and introducing yourself when meeting someone new, paying attention to people when they are talking, and appearing neat and clean.

However, work situations often call for an even higher level of manners than those you use in casual situations. For example, jeans and t-shirts may be fine for hanging out with friends or going to the movies, but you may be expected to dress more professionally at work. You may answer the phone with a simple “Hello” at home, but at work, you maybe expected to state your name, the company’s name, and offer to help, “This is the Jane Doe Company, John Smith speaking, may I help you?”

Conversation Skills

Speech is an important form of communication. Every time you open your mouth, you reveal something about yourself to someone else – not just in what you say, but how you say it, so speak clearly and sincerely. Make yourself heard without shouting, interrupting or talking over others. Say what you think and how you feel, but say it without hurting others’ feelings. Some conversation do’s and don’ts include:

Conversation DO’S

  • Look at the person or people you are talking to
  • If you haven’t met before, introduce yourself and ask their name
  • Use a person’s name when talking to them
  • Ask questions when you don’t understand something
  • Stick to the subject
  • Say nice things about people and praise those who deserve it
  • It’s fine to disagree, but disagree politely

Conversation DON’TS

  • Don’t fidget, look elsewhere, or wander off while someone else is talking
  • Don’t listen in on conversations you aren’t part of
  • Don’t interrupt when someone else is talking
  • Don’t whisper in front of another person
  • Don’t whine, tattletale, brag, or say mean things about others
  • Don’t ask personal questions such as how much things cost or why someone looks or dresses the way they do
  • Don’t point or stare
  • Don’t argue about things that aren’t important

Some Magic Words to Being Polite

  • “Thank You”
  • “Please”
  • “May I … “
  • “Excuse Me”
  • “I’m Sorry”

Social Skills


Respecting other people means you also respect their wishes. If someone tells you a secret or asks you to keep something in confidence, you should. If you don’t feel comfortable doing this, it’s fine to say that you don’t feel comfortable keeping secrets — just be sure to do this before the person shares their secret with you.

There are some very rare exceptions to this rule: if you find out that someone is being hurt or is in danger and they are afraid to tell anyone, you should encourage them not to keep their secret. If that person is too afraid to talk, you may want to ask an expert (such as a doctor, therapist, or policeman) for their advice – you don’t have to give away your friend’s secret, but they may be able to help.

Body Language

Consider this, someone starts to tell a story and you sigh and roll your eyes — your body is telling that person that you’re not interested in their story and find it (and perhaps them) boring. If, on the other hand, you make eye contact with them while they are talking and nod or smile in response to what they are saying, your body is telling them “I’m paying attention to what you are saying and find your story and you interesting.”

How we carry ourselves can send a message just as clearly as what we say. Standing or sitting up straight, appearing confident, looking people in the eye, and having a smile or pleasant expression gives people the impression that you are polite, confident and pleasant. Scowling, crossing your arms, slouching, or staring off into the distance (even if these are just nervous habits) may make people think that you are angry, unapproachable, or disinterested.

Actions can speak as loudly as words, so the next time you’re in a social setting, ask yourself what your body language is saying to people. If you are having a hard time judging the message your body is sending, you may want to ask friends or people you know and trust what they think. Or, you may want to get the opinion of someone who doesn’t know you as well. The MTSTCIL staff could help you if you want to work on your body language. Call the center nearest you for advice, tips, or even to set up a meeting and practice role-playing and body language in different settings.


The first thing people notice about other people is the way they look. And whether we like it or not, how you look makes an impression on people. But you can use this knowledge to your advantage.

If you look neat and clean, people will feel as though you’re the kind of person who makes an effort. A nice appearance shows that you value yourself and what other people think of you.

Putting forth a nice appearance doesn’t mean you have to spend a lot of money on clothes or accessories. Someone can look slovenly and messy in an expensive suit if they don’t brush their hair or clean their clothes. Someone else can appear put together in a old shirt and slacks that have been cleaned and pressed. Showing that you take care over your appearance is more important than what you wear or how expensive your hair cut is.

In addition to taking care over your appearance, it’s also important to consider if your appearance is appropriate for the situation. You may look lovely in your party clothes or feel confident in your business suit, but these would look out of place in a more casual setting such as at a picnic or at the movies.

It’s important to be comfortable in what you’re wearing, but you also want to fit in (within reason!) with what other people will be wearing. Wear what suits both you and the situation best: jeans and t-shirts are fine for friends and the movies; a nice shirt and slacks or suit is more appropriate for work; party clothes should be saved for parties or fancy occasions. The same goes for accessories and make up: glitter eye shadow and elaborate hair might be fun after work, but look odd for a business meeting; you may feel most comfortable lounging in sneakers and a baseball cap, but not at a fancy restaurant or party. Think about what the majority of people will be wearing in the situation and wear something that fits in and makes you feel comfortable.

Conclusion: Getting Along With People

How you express yourself shows the kind of person you are – rude or considerate, selfish or generous. The really polite person is tuned in to other people’s feelings and can put themselves in another person’s place. They can understand how it would feel to be new to the neighborhood or job, or what it’s like to be the shortest person in the class or the shyest person at a party. They react with understanding and with the kind of manners that matter because they come from the heart.

Treating others the way you would like to be treated is the easiest rule to follow and encourages others to treat you in kind. Even the most polite people in the world can occasionally say the wrong thing or make mistakes, but being kind, considerate, and generous on a daily basis shows true manners. We can’t police ourselves all the time, but before you say or do something, ask yourself how you would feel if others said or did that to you. The more you practice this rule, the more natural and easier it becomes.

Good manners show the best you have to offer and encourage others to be their best. Practicing these manners on a daily basis makes for a more pleasant life.

  • Be thoughtful
  • Be cheerful
  • Be generous
  • Be cooperative
  • Be helpful
  • Don’t be bossy
  • Don’t put people down or say rude things
  • Respect others privacy
  • Take care of personal property
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Body language is not complicated at all.

In any social situation, you can see how the people around you feel. Most of them will display ‘closed‘ body language – and you know what it means: they feel uncomfortable and apprehensive. Which means that if you display the ‘open’ body language, you will be irresistibly attractive? They won’t know why but feel drawn to you. People usually describe it as, “You have something special about you”, or “a presence“.

If you start consciously to ‘open‘ yourself to other people, you will notice the change in your communication almost immediately. Open body language makes you appear more approachable and trustworthy. It will also make you feel more comfortable and relaxed in any situation.

Remember, your body language tells MORE about you than your words.

Use it to your advantage!

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Originally native to southern Mexico and now cultivated in many tropical countries (including Brazil , India , Indonesia , South Africa , Vietnam and Sri Lanka ), the papaya plant has been touted by traditional healers for centuries as a source of powerful medicine. Not only is papaya fruit delicious and loaded with vitamins and phytochemicals, but other parts of the plant have been used historically to treat health problems too.

Now University of Florida (UF) researcher Dr. Nam Dang and his colleagues inJapan have announced new evidence that the papaya fights cancer cells. In fact, they discovered that an extract made from dried papaya leaves produced a dramatic anti-cancer effect against a broadrange of tumors grown in the laboratory — including cancers of the cervix, breast, liver, lung and pancreas.

The study, recently published in theJournal of Ethnopharmacology, not only showed that papaya has a direct anti-tumor effect on a variety of malignancies, but it also documented for the first time that papaya leaf extract increases the production of key signaling molecules called Th1-type cytokines.

That’s important because this regulation of the immune system raises the strong possibility that the use of papaya could help the body’s own immune system to overcome cancers. In addition, it suggests papaya could be helpful in treating or preventing other health problems such as inflammation and autoimmune diseases.

The research team found that papaya’s anti-cancer effects were strongest when cancer cells received larger doses of the papaya leaf extract — yet, unlike many mainstream cancer therapies, there were no toxic effects at all on normal cells.

In a statement to the media, Dr. Dang pointed out that the ability of papaya extract to stop cancer without toxicity is consistent with reports from indigenous populations in Australia and in his native Vietnam .


What exactly does papaya do to halt malignancies? To find out, the researchers focused on a T-lymphoma cancer cell line. They discovered that at least one of the mechanisms that makes papaya extract a potent anti-cancer weapon is the natural compound’s ability to cause malignant cells — but not normal ones — to die.

The researchers hope to follow up these experiments by eventually testing the papaya cancer treatment in animal and human studies. Up next for Dr. Dang and his colleagues: they’ve applied to patent a process to distill the papaya extract through the University of Tokyo and they are working to identify all the specific compounds in the papaya extract that are active against cancer cells.

To this end, Dr. Dang has partnered with Hendrik Luesch, a UF Shands Cancer Center professor of medicinal chemistry who is an expert in the identification and use of natural products for medical purposes. Dr. Luesch recently discovered yet another natural cancer fighter — a coral reef compound that blocks cancer cell growth in cell lines.

Health Benefits

Sweet and tasty papaya makes an excellent breakfast and is good in fruit salads. It can be blended with yogurt to make a delicious digestive smoothie. It also works well as an added ingredient in green salads. It tastes particularly good with lemon juice squeezed over it. The health benefits of papaya include heart disease and cancer prevention, cold and flu prevention and healthy digestions.


Papaya Nutrition

Papaya is an excellent source of vitamin C, with one medium papaya containing about 150% of the Daily value. It is also a good source of vitamin A, in beta-carotene form. It is also a good source of vitamin K, vitamin E and folate as well as the mineral potassium.


Papaya for Heart Disease Prevention

One of the health benefits of papaya is related to the fact that it contains high doses of three vitamins involved in heart disease prevention- vitamin A, vitamin E and beta-carotene. In addition, the high levels of folate found in papayas can help lower levels of the heart disease promoting amino acid homocysteine.


Papaya for Cold and Flu Prevention

Foods high in vitamin C, such as papaya, help boost the immune system. Vitamin C has been shown to help ward off symptoms of influenza A, the common cold and pneumonia. Vitamin A provides additional immune system support.


Papaya for Neural Tube Defect Prevention

Because papayas are rich in folate, they have applications in preventing neural tube defects. Eating folate-rich foods pre-pregnancy and during pregnancy can help the fetal spinal column to develop normally.


Papaya for Digestive Health

Papaya contains special digestive enzymes, called papain and chymopapain, which help digest proteins. Papaya is often used as a detoxification food and to give the digestive system a break, because it is so rich in its own digestive enzymes. Papaya also contains anti-oxidant vitamins C and E as well as folate, all of which can help prevent colon cancer.

Papaya/Pawpaw apaya (Carica papaya) originates from tropical American
countries. Today Papaya is cultivated in most tropical countries around the

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Brand Strength: It Matters

“Employing the most talented people has to be the most important thing that you are asked to do. Do it better than the competition and you can conquer the world. Do it worse and the best you can ever hope for is second place”

Glyn House 

What’s your dream job? For most people it has to do with their passions. Even if that passion is doing nothing and getting paid for it, the dream remains. However, the quantification of dreams has become increasingly possible, especially when one considers the strength of the feelings that drives people towards particular organizations for jobs rather than others.

It was widely believed that pay scales, work hours and employee relations were the main drivers for job seekers when choosing where to apply, a fact that was borne out by statistical data. But that was before the growth of the brand management industry and the increasing strength of positive brand perceptions among consumers became important factors in deciding consumer choices. So if brand perceptions can influence consumers, is it also true, as is widely believed, that employer brand strength influences job seekers choosing where to apply?

According to the ‘ROZEE.PK Top Employer Rankings 2012‘, a survey conducted by ROZEE.PK in collaboration with YouGov, the answer is yes. For example, a highly branded employer who posted a job in the functional area of accounts and finance attracted up to 879% more applicants than a weakly branded employer seeking talent for the same category. The results of the data analysis show that job seekers displayed the same pattern by applying more to those openings that were posted by a top employer. Within the same time frame, there was a vast difference between the number of applications received per job posting by highly branded employers and those received by weakly branded employers.

Though the difference in labour supply against demand is still considerable within the Pakistani labour market, what is surprising is that the number of job-seekers – the majority in fact – prefer applying to employers they perceive to be a better employer brand than their competitors. This impacts the job market in two conflicting ways: firstly, companies with strong employer branding have a larger pool of talent at their disposal eager to work, thus reflecting an intensified supply of labour in the market; two, companies that have not built ‘employer brand awareness‘ are left with a meagre percentage applying to their vacancies, hence perpetually perceiving a more serious shortage of supply in the job market.

From analysing this data we can come to the conclusion that though the Pakistani market is largely an employer’s market, this isn’t true for all companies. Only certain companies, those with good brand and employee reputations, are likely to have a glut of applications for jobs, while others with negative perceptions among job-seekers are left out in the cold. The strength of employee branding is a phenomena that is slowly growing in Pakistan and this is a positive trend. It forces companies with bad reputations to improve their human resource infrastructure in order to compete for the best talent, and it gives incentive for the market leaders to stay ahead of the curve.

In an employers market it’s important that employee rights are protected. The best way of doing this is by giving potential job seekers the tools and information they need to make the right choices for their careers. If the results of the study are anything to go by, it seems that lots of employers need to pull up their socks in the game to attract the best and brightest to their doorsteps. In a previous study, it was shown that the impact of changing demands for different skill sets over time and its corresponding impact on talent supply changed market perceptions about necessary job skills. In the ‘ROZEE.PK Top Employer Rankings 2012‘, we concluded that although labour supply and demand for particular categories influences applicant ratios for jobs, it is the job-seekers’ perception towards the employer that plays the most significant role in attracting talent.

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